This is the promotional video for the NMC Campus entitled ‘Seriously Engaging’. NMC stands for New Media Consortium, which is ‘is an international 501(c)3 not-for-profit consortium of nearly 200 leading colleges, universities, museums, corporations, and other learning-focused organizations dedicated to the exploration and use of new media and new technologies’. (See this NMC page.) The NMC Campus is an experimental effort developed to inform NMC’s work in ‘educational gaming’. (See this About page for the NMC Campus Observer.)